Google’s ‘Pay Per Gaze’ and the Future of Connected Advertising

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Google may currently have no plans to insert advertising into its nascent Glass product, but the patent the company was recently granted for “pay-per-gaze” technology hints at an ad platform that elevates pay-per-engagement to a whole new level.

While Google has played down the notion of rolling out anything soon (it will take years until Glass builds up enough users to make it worthwhile), marketers can’t stop buzzing about the possibility of paying for ads in the physical world based on user engagement and reactions. The patent even details how a device like Google Glass could infer a user’s emotional response to an ad — whether they were happy, sad or indifferent — and adjust pricing accordingly. Read more…

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