There’s no question about it — we have reached a point where smartphones are as much a part of our lives as any device can be. One need only scroll down to the comments section on any tech news site or blog to see how passionate people can be when it comes to their smartphone of choice. But when buying such an important device, why should vendors have all the say when it comes to design? Unless you plan to swallow a penalty or pay a premium tied to a crafty new accelerated upgrade scheme, your smartphone is going to be a huge part of your life for the next two years. Giving users the ability to customize their handsets to speak to their individual styles seems like a big advantage, albeit a complicated and pricey endeavor — but that’s exactly what Motorola and Google have done with the Moto X.