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5 Million Porsche Fans Design Facebook Car

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With a manufacturer’s suggested retail price of nearly $ 106,000, many Porsche fans may be priced out of owning their own 911 Carrera 4S. But thanks to a Facebook promotion celebrating 5 million likes on the company’s page, each and every fan was at least able to contribute to the design of a fan version of the model.

Since the initiative began in February, the German auto manufacturer has built a 911 Carrera 4S according to fan specifications and is running a promotion inviting one fan to actually test drive the vehicle. The celebration began Feb. 4 with Porsche asking “the best expert panel in the world: our fans” to choose an exterior color. The post resulted in nearly 16,000 likes and 1,200 comments, with Aquablue Metallic winning the most fan support. Read more…

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