Samsung exec says mocking Apple ‘fanboys’ has worked wonders

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Samsung Anti-Apple Ads
It’s official: Making fun of ‘iSheep’ has been both fun and profitable for Samsung. In an interview with AdNews, Samsung Australia’s chief marketing officer Arno Lenior said that the 2011 Samsung ad that ridiculed Apple fans for unquestionably loving everything about the iPhone helped propel the company’s brand to a whole new level.

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BGR

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