Over the last few years we’ve seen Apple’s competition start to really take it to Cupertino in TV ads. Sometimes it seems petty but according to Samsung’s marketing chief, Arno Lenior, the tsunami of ads mocking Apple fans were a huge boon for the company.
In an interview with AdNews, Samsung’s Lenior says that the ads were brilliant because they got Apple fanboys and Samsung fans to bash with one another over which beloved “brand” is better:
“That really did mark quite a tipping point for us globally. We were able to tell a cheeky story – if you think about it, we’re a Korean company starting to really mess with the order of things.
“We’ve been able to do some good things from that [campaign]. The interesting thing about it from my perspective is that some of it is not the best work you’ve ever seen, some of it is the best work you’ve ever seen, but it’s getting people talking, that’s what I really love about it.
While some Apple fanboys have may feel that the recent barrage of attack ads from Microsoft, Samsung, and Amazon are a bit unfair, when you consider Apple’s Mac vs PC ad campaign lasted four years, the company is due for a few media bruisings.
Plus, it’s all in good fun right?
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