The next evolution of customer relationship management (CRM) software? CRM Intelligence tools, which run on top of Salesforce, SugarCRM and the rest, and provide sales folk with the requisite data to win new accounts.
InsideView, a Chicago-based startup aims to be the market leader in this space. Today, the team raised $ 19 million today for some aggressive hiring, and to invest in research and development.
InsideView already works with about 12,000 companies and over 300,000 marketing, sales and account management professionals.
“InsideView pioneered the concept of social selling, bring social information to salespeople to help them sell better,” said Brian Jacobs, an investor in Emergence Capital, a firm that participated in this round of funding. InsideView recently began selling a version of its flagship ‘social selling’ software to marketers and account managers.
Split Rock Partners led the funding round with participation from the company’s existing investors, Emergence Capital, Foundation Capital, and Rembrandt Venture Partners.
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