Asana: The ‘Tesla of Productivity Tools’

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Quick poll: How much of your time do you spend writing and responding to emails to find out if certain action items are actually getting done? Odds are, a lot. Technology enables us to collaborate with those across the office and across the world, but we still spend a heck of a lot of time checking in, circling back and following up on things. There are plenty of communication and collaboration tools, but they tend to do one or the other — they help you chat with co-workers or divvy up tasks, but they rarely do both.

Asana was born within Facebook in 2009, a time when the company was growing and launching new products, such as the “like” button and new privacy features. The product took off within the company. Read more…

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