Apple snaps up location data firm Locationary to improve Maps
While the complaints around Apple’s Map application have died down — after a rocky debut where results were hilariously inaccurate, and being one-upped by an official Google Maps iOS app — the company’s inexperience in the mapping field still poses a problem.
That’s something Apple is likely hoping to fix with its acquisition of Locationary, a company that helps businesses manage their local data through an online platform (and a bit of crowdsourcing).
AllThingsD was first to report on the acquisition. The site also managed to get a confirmation from Apple spokesman Steve Dowling, who said, “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”
Terms of the deal weren’t disclosed — but judging from Locationary’s $ 2.5 million in funding, Apple likely spent somewhere under $ 10 million on the firm (unless there’s additional funding we don’t know about).
“We want to take the data management process to a bigger level,” Locationary founder and CEO Grant Ritchie told VentureBeat a few years ago. “We’re working with publishers, app developers, and more to make this happen.”
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